Ideas First

A qualified enquiry every day via LinkedIn thanks to Dux-Soup.

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Ideas First, a product innovation agency, uses Dux-Soup with LinkedIn to expand its portfolio of clients. In the 22 years since their inception, Dux-Soup has proved to be the most cost-effective lead generation tool in their arsenal, allowing them to connect with, and develop relationships with, Heads of Innovation at large companies.

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Engaging with senior decision makers at this level is a time-consuming activity that, according to Ideas First, requires relevant content, timely contact and in some cases, a lot of persistence. Using Dux-Soup, Ideas First can automate their early-stage LinkedIn outreach and nurture prospects until a response is triggered.

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‍“Dux-Soup enables me to use LinkedIn in a much more effective way. The speed of creating campaigns, and the wonderful ability to auto-enrol prospects means that I have uncovered and nurtured leads that I just wouldn’t have had time to otherwise.”

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Saving cost, saving time and scaling results = the perfect mix.

Ideas First uses Dux-Soup for dual purposes; to grow their network and to generate leads. By adopting key features of Dux-Soup Turbo they are able to automate the manual activity, saving time and scaling their results to:

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1. Generate new connections from Sales Navigator. Targeting Heads of Innovation at companies with over 1000 employees, they generate a 15-20% connection rate.
2. Nurture targeted prospects using Dux-Soup’s tagging feature to segment 1^st degree connections. A nurture campaign consisting of highly relevant blogs and articles, delivered over a 30-day period yields a 2-3% response rate. Ideas First can in this way position themselves as creative facilitation experts.

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Ideas First has been through a lead generation journey consisting of manual email and LinkedIn outreach activity before discovering Dux-Soup. Dux-Soup allows them to generate leads 24 hours a day, 7 days a week at a fraction of their previous cost.

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“Being able to auto-enrol prospects into drip campaigns cost me £300/month with Hubspot, but with Dux-Soup it’s only £44/month. That’s a huge cost saving, and it’s delivering us more leads than ever.”