MotivationalDiaries.com

Ashish Janiani, is the CEO of MotivationalDiaries.com, a leading sales coaching agency in India. He has delivered sales training to 150+ clients and 30,000 people have gone through his coaching programs. Thanks to Dux-Soup, he has ditched cold calling and closed $200,000 of new business in just 24 months.

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Automating the route to high converting leads

Ashish explains, “Dux-Soup was a game-changer for our outreach strategy. It allows us to switch on the power of automated LinkedIn lead generation. Sales Navigator gives us the precise target list and Dux-Soup automates the rest, eliminating manual effort.

The first campaign delivered consistent leads and from this we closed a $12.5k contract inside 30 days.

We worked with this client for 2 years and coached their staff in 5 counties. We expanded globally because of Dux-Soup! In the second month we closed another deal, and another in the following month.

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We began our LinkedIn automation journey with Dux-Soup Turbo which has brilliant campaign features such as sophisticated messaging capabilities, and the Dux Dash to keep track of everything. Now, we are an even bigger evangelist for Dux-Soup Cloud Edition. It is an incredibly effective and seamless LinkedIn automation tool that streamlines the user experience.”

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30 day sales cycle

Given MotivationalDiaries.com’s expertise in Sales and Account Based Marketing coaching, the ideal customer persona is CEOs of family businesses and tech enterprises. A typical automated LinkedIn campaign looks like this:

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1.     Identify target audience using Sales Navigator

2.     Set Dux-Soup to view and follow prospects

3.     Send automated connection requests across the week

4.     Send up to 5 messages following connection acceptance, over an extended period of time

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Ashish saw explosive growth in his connections from 4,000 followers to 13,000 in these 24 months just by following step 2, significantly boosting brand awareness with zero manual effort.

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He adds, “Campaigns are designed to deliver warm leads, with high-intent decision makers, from the first week. However, 70% of prospects reply on LinkedIn after the third follow up which is why regular outreach is important.

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We aim to book a discovery call as soon as possible which usually leads to a second meeting a week later where we pitch our value proposition. By the third call, we are looking to close. For a $10k deal, our closing cycle is usually 30 days which is pretty good, right?"

Dux-Soup enables salespeople to optimise their time and spend it where it is most needed. For every 10 qualified meetings from a Dux campaign, we close at least one piece of business every month.

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Incredibly successful campaigns

Ashish explains, “to date, MotivationalDiaries.com has set up over 150 campaigns across the world. 70% of these have been successful in generating leads and new business, and 10% have done ‘OK’ (if you think about it, this is unmatched success when compared to old school email marketing & cold calling).

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The LinkedIn automation works exactly as intended. If researched well with commercial insights along with quality message writing, Dux will always deliver the desired results on LinkedIn; the ‘X’ factor then is the individual sales person’s ability to consistently follow up.

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Our coaching includes handholding new clients through every step of setting up LinkedIn automation with Dux-Soup from the initial research, developing the messaging, qualifying leads in/out, and converting leads to appointments. We also assist with writing proposals and closing deals too if required.

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We have evolved into a 360 degrees sales solution consulting firm for family businesses, start-ups and corporates in the US, UK, Rest of Europe, Singapore, Australia, Mexico, and India.

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Dux- Soup has opened up an entirely new revenue stream with the development of a complete ‘done for you’ service. This is particularly useful for people that are time poor, but still see the value in LinkedIn outreach. Our framework performs incredibly well and I am working with 6 tech companies right now on this type of activity.

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We don’t use any other LinkedIn automation tool – we know Dux-Soup is highly effective. I’d score it 9/10, after all no tool is perfect! I regularly speak to companies that have used other tools, but these fail to shine as brightly as Dux-Soup Cloud Edition.

The effectiveness, smooth running, support and the funnel flow, are all amazing features that give us visibility and control over our campaigns. It’s central to what sets Dux-Soup apart.

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A global reach driven by automation

If you are in B2B sales, my advice is that all you need is LinkedIn Sales Navigator and Dux-Soup. I closed $200k in direct sales without a single cold call or advert. We are a small team in India. In the USA, a similar sized business will sell 3x that amount, and a larger business, well, the benefits scale exponentially.

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The service from the support team is simply incredible. I have sent hundreds of messages and they usually respond within two to three hours. I have never seen such responsive customer support from a vendor in my entire sales career and this is my 18th year as an ‘official sales person’, though as we famously say in sales, we have been selling since birth.”

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I tell everyone to stop doing email marketing or cold calling. In the last few years, I have trained 16 technology companies, countless salespeople, and generated a lot of licence sales for Dux-Soup, but we never take affiliate fees. When I tell people that I use Dux-Soup for my own business and you should too, it is an independent viewpoint that is not influenced by commission. MotivationalDiaries.com has expanded its reach, Ashish concludes, "we have actually globalized our business and the number one geography we serve is now North America. We couldn't have achieved this without Dux-Soup."

We have actually globalized our business and the number one geography we serve is now North America.  We couldn’t have achieved this without Dux-Soup.

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