MedSelfEd Inc. produces patient education videos. It has uniquely combined Dux-Soup, LinkedIn, ChatGPT and Pipedrive to drive lead generation campaigns at scale. Impressive results include a 96% connection acceptance rate.
John Samellas is Founder and CEO of MedSelfEd Inc. He has become a devoted fan of Dux-Soup for automated LinkedIn lead generation and says:
Five years ago I was looking for a better way of generating leads. Once I saw how Dux-Soup could automate lead generation using LinkedIn, I immediately put it at the heart of my martech stack. I scrape data at scale with ChatGPT and enroll contacts into my Dux-Soup campaigns.
The multi-stage messaging works like a charm and pulls people through the sales funnel. The high deliverability of messaging on LinkedIn has significant advantages over traditional email. Although my primary market is North America, I have the process and the data to quickly target any territory worldwide.”
MedSelfEd created a vast number of patient education videos for different medical centers. John used AI to create SEO-optimized headlines, descriptions, emojis, relevant keywords and hashtags for optimal engagement.
A core LinkedIn campaign targets people responsible for informing patients about surgical operations and post-procedure care.
John uses a sophisticated query on ChatGPT to scrape LinkedIn data at scale. He sees ChatGPT as a data miner and has honed AI prompts to return data from LinkedIn that matches certain criteria, such as country, job title, and keywords, in this case, patient education.
ChatGPT scrapes the data into a spreadsheet with columns for name, email address, company name, and the first 1000 characters from their profile on LinkedIn. John admits,
In the last 3 years, I have amassed 100,000 prospect records with relatively little effort.
For any given campaign, he builds the target list by taking data that matches the ideal customer profile. A quick bit of data cleaning, e.g. to focus on c-suite decision-makers in patient education, and the list can be uploaded to Dux-Soup and enrolled straight into a campaign.
John adds, “I also love the visit feature in Dux-Soup, it gives me the ability to enhance prospect records with a deeper layer of information.”
John crafts the messaging to match the campaign such as a high level introduction campaign or building newsletter subscriptions. He explains,
The message builder in Dux-Soup is brilliant for quickly putting together multi-stage campaigns. I have dyslexia, so I use ChatGPT to help craft compelling messaging.
Here is the messaging sequence for one of his campaigns:
1. Visit a profile.
2. 2 days later follow the profile.
3. 23 hours later send a connection request.
4. 1 hour after connecting, send follow up message #1, asking if certain videos might be useful to share with the prospect’s patients. There is no attempt to sell - it’s about engagement and building trust.
5. 7 days later, send follow up message #2 offering access to further educational videos which can be shared with patients.
6. 7 days later visit the profile again.
7. 1 hour later endorse the top 3 skills for that profile.
8. 1 hour later send follow up message #3 which offers to share the most popular patient education videos.
9. 7 days later send follow up message #4 which offers a customized video with the prospect’s logo and offers social proof via a link to a testimonial page.
10. 7 days later send follow up message #5 with a final offer to receive a free video that can be shared with their patients from any of the other medical centers of excellence.
MedSelfEd uses the native integration between Dux-Soup and the Pipedrive CRM to record every message, campaign and contact. John has a series of automations set up in Pipedrive, so for example, when a Dux-Soup campaign gets a positive response, the campaign is paused, and it triggers a series of emails from Pipedrive:
1. The first email contains a link to the video requested by the prospect.
2. The second email simply asks ‘Did you have a chance to look at the video yet?’.
“When I get a hit from the outreach campaign, I can move the conversation off LinkedIn and into a more personal one-to-one conversation using email,” adds John.
“There are a lot of people selling funnels and other lead generation systems that just don’t work – I know, I tried them! The combination of Dux-Soup, LinkedIn, ChatGPT and Pipedrive allows me to target a worldwide audience. It’s quick and easy to do and the results flow from Day 1. John explains,
I enrolled 1,500 contacts into a campaign that generated 8 highly qualified leads with minimal effort. My average acceptance rate ranges from around 30% up to an amazing 96% acceptance on one very highly targeted campaign.
John appreciates the enablement that comes with Dux-Soup, and concludes, “Dux-Soup is continually evolving. There’s always a new or updated feature to help make my outreach even better.
I also learned a lot about best practice LinkedIn lead generation from the Dux-Soup webinars such as building campaign sequences, tips around content and targeting, and how to build lists in different ways such as using LinkedIn Groups.
I have already recommended Dux-Soup to a friend who sells interpreter services to the healthcare sector. Because he doesn’t have the same extensive LinkedIn network, I’ve advised him to build up the outreach activity in a safe, organic way."
Dux-Soup, alongside the other martech tools, gives me scalpel-like precision for automated LinkedIn lead generation. It offers massive advantages over email with 100% deliverability of your message straight into the inbox of your target audience. You can’t get better than that.
Get 24% off Dux-Soup during November with our Black Friday Deal.
Get 24% off Dux-Soup during November with our Black Friday Deal.
Get 24% off Dux-Soup during November with our Black Friday Deal.
Get 24% off Dux-Soup during November with our Black Friday Deal.
