MedSelfEd

MedSelfEd Inc. produces patient education videos. It has uniquely combined Dux-Soup, LinkedIn, ChatGPT and Pipedrive to drive lead generation campaigns at scale.  Impressive results include a 96% connection acceptance rate.

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Automated LinkedIn lead generation

John Samellas is Founder and CEO of MedSelfEd Inc.  He has become a devoted fan of Dux-Soup for automated LinkedIn lead generation and says:

Five years ago I was looking for a better way of generating leads. Once I saw how Dux-Soup could automate lead generation using LinkedIn, I immediately put it at the heart of my martech stack. I scrape data at scale with ChatGPT and enroll contacts into my Dux-Soup campaigns.

The multi-stage messaging works like a charm and pulls people through the sales funnel.  The high deliverability of messaging on LinkedIn has significant advantages over traditional email.  Although my primary market is North America, I have the process and the data to quickly target any territory worldwide.”

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Using AI prompts to build 100,000 prospect records

MedSelfEd created a vast number of patient education videos for different medical centers.  John used AI to create SEO-optimized headlines, descriptions, emojis, relevant keywords and hashtags for optimal engagement.

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A core LinkedIn campaign targets people responsible for informing patients about surgical operations and post-procedure care.

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John uses a sophisticated query on ChatGPT to scrape LinkedIn data at scale.  He sees ChatGPT as a data miner and has honed AI prompts to return data from LinkedIn that matches certain criteria, such as country, job title, and keywords, in this case, patient education.

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ChatGPT scrapes the data into a spreadsheet with columns for name, email address, company name, and the first 1000 characters from their profile on LinkedIn.  John admits,

In the last 3 years, I have amassed 100,000 prospect records with relatively little effort.

For any given campaign, he builds the target list by taking data that matches the ideal customer profile.  A quick bit of data cleaning, e.g. to focus on c-suite decision-makers in patient education, and the list can be uploaded to Dux-Soup and enrolled straight into a campaign.

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John adds, “I also love the visit feature in Dux-Soup, it gives me the ability to enhance prospect records with a deeper layer of information.”

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10 stage drip campaign

John crafts the messaging to match the campaign such as a high level introduction campaign or building newsletter subscriptions.  He explains,

The message builder in Dux-Soup is brilliant for quickly putting together multi-stage campaigns.  I have dyslexia, so I use ChatGPT to help craft compelling messaging.

Here is the messaging sequence for one of his campaigns:

1.     Visit a profile.

2.     2 days later follow the profile.

3.     23 hours later send a connection request.

4.     1 hour after connecting, send follow up message #1, asking if certain videos might be useful to share with the prospect’s patients. There is no attempt to sell - it’s about engagement and building trust.

5.     7 days later, send follow up message #2 offering access to further educational videos which can be shared with patients.

6.     7 days later visit the profile again.

7.     1 hour later endorse the top 3 skills for that profile.

8.     1 hour later send follow up message #3 which offers to share the most popular patient education videos.

9.     7 days later send follow up message #4 which offers a customized video with the prospect’s logo and offers social proof via a link to a testimonial page.

10.  7 days later send follow up message #5 with a final offer to receive a free video that can be shared with their patients from any of the other medical centers of excellence.

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Multi-channel campaigns

MedSelfEd uses the native integration between Dux-Soup and the Pipedrive CRM to record every message, campaign and contact.  John has a series of automations set up in Pipedrive, so for example, when a Dux-Soup campaign gets a positive response, the campaign is paused, and it triggers a series of emails from Pipedrive:

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1.     The first email contains a link to the video requested by the prospect.

2.     The second email simply asks ‘Did you have a chance to look at the video yet?’.

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“When I get a hit from the outreach campaign, I can move the conversation off LinkedIn and into a more personal one-to-one conversation using email,” adds John.

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Lead generation that delivers on its promises

“There are a lot of people selling funnels and other lead generation systems that just don’t work – I know, I tried them!  The combination of Dux-Soup, LinkedIn, ChatGPT and Pipedrive allows me to target a worldwide audience. It’s quick and easy to do and the results flow from Day 1. John explains,

I enrolled 1,500 contacts into a campaign that generated 8 highly qualified leads with minimal effort.  My average acceptance rate ranges from around 30% up to an amazing 96% acceptance on one very highly targeted campaign.

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Scalpel-like precision for LinkedIn lead generation

John appreciates the enablement that comes with Dux-Soup, and concludes, “Dux-Soup is continually evolving.  There’s always a new or updated feature to help make my outreach even better.

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I also learned a lot about best practice LinkedIn lead generation from the Dux-Soup webinars such as building campaign sequences, tips around content and targeting, and how to build lists in different ways such as using LinkedIn Groups.

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I have already recommended Dux-Soup to a friend who sells interpreter services to the healthcare sector. Because he doesn’t have the same extensive LinkedIn network, I’ve advised him to build up the outreach activity in a safe, organic way."

Dux-Soup, alongside the other martech tools, gives me scalpel-like precision for automated LinkedIn lead generation.  It offers massive advantages over email with 100% deliverability of your message straight into the inbox of your target audience. You can’t get better than that.