The Blurb

Agency doubles its revenue in 2 years thanks to Dux-Soup

The Blurb is a results-driven marketing agency with a keen eye on using cutting-edge technology to scale results for customers. With the help of Dux-Soup’s power in driving growth programs, the agency has doubled in revenue over the past 2 years.

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The Blurb Agency uses Dux-Soup for clients looking to raise awareness and generate B2B leads via LinkedIn. The LinkedIn automation tool offers the advantages of minimizing time spent on labor-intensive, repetitive LinkedIn tasks like sending connection requests, follow-up messages and drip campaigns. It also dramatically reduces the cost of building clean, accurate databases with email addresses for multi-channel marketing campaigns.

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For organic LinkedIn outreach, Dux-Soup can deliver 10x the results of a manual approach, making The Blurb's LinkedIn services deliver a much stronger ROI for clients. As a result, The Blurb has seen success in both winning new clients, and growing existing client accounts through their 'done for you' LinkedIn lead generation service using Dux-Soup.

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The Blurb selected Dux-Soup as their LinkedIn automation tool due to its strong track record in the market and continual investment into the tool. A Cloud Agency License helps The Blurb to easily manage multiple clients' activity and run a high volume of LinkedIn lead generation activities, withoutadditional IT operational overheads, and with the comfort of knowing that lead generation campaigns won't pause or stop. It means consistency for clients and peace of mind for The Blurb that their clients' LinkedIn lead gen is in safe hands.

‍“As part of our commitment to improve ROI for clients, we considered a number of LinkedIn automation tools, but none come close to Dux-Soup in terms of their capabilities. Dux-Soup not only helps us to offer clients innovative marketing strategies, it allows us to demonstrate evidence of strong ROI and growth for clients.”

Dux-Soup Cloud has become a key tool in maximizing ROI for clients from LinkedIn. Combined with The Blurb's strategical experience of LinkedIn, it is already proving to deliver more results for clients than their previous attempts.

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Clients love the fact that they can start seeing results from LinkedIn within a few days and thanks to Dux-Soup's reporting capabilities, The Blurb can offer regular feedback on statistics during the early stages of the relationship to show clients exactly what is being achieved. For The Blurb, this low effort, high touch approach works well to reinforce the value of the service and instill trust from the client.

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Client Objectives

The Blurb uses Dux-Soup across multiple clients to deliver several client objectives, including:

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1. Generating quotes, demos and sales leads

2. Nurturing 1st degree relationships, promoting content and webinars to develop thought leadership status

3. Top-of-the-funnel activities to drive brand awareness

4. Building and growing high quality databases, with email addresses

5. Growing LinkedIn connections and company followers

6. Promoting events, and driving event attendees

7. Testing campaign messaging to understand the frequency, number and content of LinkedIn messages that delivers the best conversion rates for clients

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The Blurb's approach with every client is to first understand their end goal, review their target audience and discuss the proposition. From here, their service offering could include strategical planning, defining the marketing proposition, creating the campaign messaging, researching the target audience, building and optimizing a LinkedIn process that integrates with internal systems for an end-to-end sales workflow, and continuing to build the LinkedIn sales funnel.

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Dux-Soup is used for every client to automate the outreach process and has delivered considerable time and cost-saving benefits to The Blurb and their clients, contributing to their 100% customer retention rate.

I noticed that a lot of companies struggle with LinkedIn; they don't really know how to fully harness the platform. Many sales and marketing professionals don't have the time to fully understand its potential - from the lists you can uncover, to the ways you can personalize your approach and make messaging really relevant - achieving 25%+ response rates. There is a gap in the market, and that's where we come in. LinkedIn is our biggest growth market at the moment.

Integrating LinkedIn outreach into the marketing mix

Dux-Soup's direct integration with Hubspot and Pipedrive have been invaluable to The Blurb, as LinkedIn leads are fed directly into clients' CRM systems. It keeps a client's sales process clean and tidy, plus allows for continuous database growth and enrichment at a fraction of the cost.

Multi-channel marketing strategies combining LinkedIn, email and telephone follow-up have proven to increase results over standalone campaigns. Being able to control everything from a central CRM system is hugely beneficial to the client, whilst they maintain full control of the data.

Clients love having LinkedIn leads fed straight into their CRM system, and we can see the full picture from cold prospect to customer. It gives everyone full transparency and working together, we can optimize each step of the sales process.

Transparent reporting

With Dux-Soup's advanced reporting and analysis, The Blurb can see which campaigns have performed best and A/B test different target audiences and campaign messaging.

Dux-Soup's Funnel Flow gives us the power to quickly see which LinkedIn campaigns have the biggest and fastest impact on customer acquisition, enabling them to drive better results. Thanks to our experience, we can usually double response rates immediately, but we can gain further incremental improvements by improving connection acceptance rates, making target markets more relevant, and increasing LinkedIn activity, which can drive even more results for our clients. This optimization capability all comes from Dux-Soup.

Results that speak for themselves

For The Blurb, trackable campaign stats and measurable conversion rates in Dux-Soup's Funnel Flow dashboard mean that they can attribute results directly to their activity. Dux-Soup delivers the ability to cut through the uncertainty of whether or not a marketing campaign has been effective. 

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Some of the results achieved for clients using Dux-Soup include:

1. A 52% response rate to campaign messages targeting cold prospects, averaging 1 response every day
2. A 38% response rate to an event invitation, overwhelming the client with attendees
3. A database of 1000 prospects in a specific niche within 3 months
4. 9 new company page followers every day
5. 69% connection acceptance rate
6. 2x response rates as a result of new campaign messaging, tested and proven to increase results

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Responding to unique challenges

Customers of The Blurb have posed some unique marketing challenges, including targeting very specific markets e.g. Holiday Let Owners. Here, The Blurb has been able to combine the powers of LinkedIn Sales Navigator and Dux-Soup to come up with creative solutions to increasing brand awareness and market share.

“We have managed to find and tag a LinkedIn audience of Holiday Let owners in the UK, and export the data. The only way I have been able to create a list of such targeted prospects is from using Dux-Soup with Sales Navigator. Our next phase is to create a combined LinkedIn and email campaign to these profiles in order to generate awareness and sales for the client when the product launches – and we’ll obviously use Dux-Soup for this too."

Something as simple as tagging LinkedIn profiles to segment data and create audiences has made campaigns more targeted, with the ability to send ongoing nurture campaigns, event details and reminders to prospects.

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Another client was looking to generate sales appointments at the top end of their sales funnel. Running drip campaigns with Dux-Soup to include event invitations and relevant content helps to raise credibility, and slowly nurture suitable prospects into the sales funnel. Combined with Sales Navigator for account mapping, Dux-Soup can cross-target multiple contacts within larger organizations. It’s more of a relationship-building approach with multiple, softer touches.

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For one client, a fast, direct sales approach isn't their thing because they target Brand Directors of market-leading brands. A slow, nurture approach was preferred to promote the client's expertise in brand marketing without the hard sell. The Blurb works on connecting with key decision makers and following up with industry insights and content that is relevant to their sector. By then inviting them to follow their company page, a strong content-driven approach of regular posting on the LinkedIn page aims to engage with the prospects on a subtle level, communicating the client's strengths and expertise in the market, creating a 'pull' mechanism for when the time is right. 

We love the fact that we can drive measurable results on LinkedIn using Dux-Soup. It gives us stronger justification of our value, and makes us feel hugely satisfied in the work we do for our clients. Being ahead of the game and offering skills that clients don’t have in-house makes us that bit more indispensable.