Silicon Prairie builds lead generation machine with Dux-Soup

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Silicon Prairie offers modern finance solutions to help growing companies efficiently raise capital. It uses Dux-Soup Turbo to power a lead generation machine that delivers high volumes of qualified leads each day for the company and its clients.

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Creator and Founder David Duccini explains how critical Dux-Soup has become.

I was fed up of being pitched poor quality LinkedIn lead generation services. I googled ‘LinkedIn automation solutions’ which led me to Dux-Soup, and the rest is history.

"For lead generation, Dux-Soup has been a complete game changer.  It also powers CrowdBuilder, which is a unique white label service for clients that need help with safely growing their social capital on LinkedIn and converting this into investment capital."

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A low, slow, and respectful approach to outreach

Silicon Capital runs Dux-Soup Turbo, David says, “Its real superpower lies in automating the process of building a LinkedIn network, finding and extracting email addresses. In the first 12 months, I used Dux-Soup to increase my personal network by 150% with very little effort. In the second year, my network nearly doubled to 19,000 connections,” adds David.

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Using the targeting capabilities of Sales Navigator, David zeroes in on second-degree connections that match his ideal customer profile and have been active on the platform in the last 30 days. He then sets Dux-Soup to scan and then view these profiles.  

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“Although it sounds simple, just viewing profiles leads many people to check out my profile.  It can even lead to prospects proactively reaching out. It’s a virtuous circle, and a part of what I like to call a low, slow, and respectful way to engage on LinkedIn”, says David.

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A multi-channel approach

Silicon Prairie has built a significant database using data harvested with Dux-Soup as well as emails bought with Dux points. Whenever a new profile is scanned, that information is added too. “We have built up a massive database that can be retargeted over and over again from using Dux-Soup,” comments David with a smile.

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Taking a multi-channel approach, Silicon Prairie has developed a repeatable mix of email and LinkedIn outreach. David uses a dating analogy to describe how this works:

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Step 1.  Make eye contact: find and visit LinkedIn profiles using Dux-Soup. We can safely run scans for thousands of people, and then visit up to 500 profiles per day with Sales Navigator.

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Step 2.  Wave and walk over: send a connection request by email highlighting the mutual connections. The connection note is designed to introduce David and why he wants to connect. There is no sales pitch. “A soft connection request strategy works very well”, explains David.

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Step 3.  Strike up a conversation: manage the initial target in Dux-Soup and then switch to email or LinkedIn messenger to keep the conversation flowing that ultimately results in a webform submission asking for a contract!

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The value of email in a long sales cycle

Prospects might have a 12 to 18 month sales cycle. A content strategy is essential to keep contacts warm. Alongside this, up to 6 email ‘bumps’ or nudges are sent out during this period.  

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“By using email for this part of the outreach, we can scale up in an almost unlimited way without any concerns over LinkedIn limits. A sequence of 'bumps' enables us to stay front of mind with prospects so that wherever they are in the sales cycle, they are receiving regular, relevant messages,” adds David.

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He has two further pieces of advice:  You need a good content strategy and David posts twice a day on LinkedIn with engaging content. This helps to raise awareness so that people are more receptive to the eventual call to action.

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Secondly, always look for continual opportunities for improvement with A/B testing. One example is that testing showed adding the hand wave emoji to email subject lines, increased open rates by 5%.

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Creating a done-for-you service

The success of using Dux-Soup led David to look at how it could be leveraged for Silicon Prairie’s clients. It has embedded Dux-Soup into its unique CrowdBuilder offering which is an easy and convenient done-for-you service. Using a virtual infrastructure, the company can now run LinkedIn sales automation on behalf of the clients who don’t have the expertise or time to spend on outreach.

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David’s team automates the lead generation process for clients. This covers growing the LinkedIn network through to generating leads. Organic outbound emails use each client’s domain, logo and branding which increases trust and reinforces brand awareness.

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“It really is a compelling lead generation proposition. We are successfully building social capital for our clients. They can see tangible results as their network grows and we help them get into relevant conversations. That’s why the number of clients using the CrowdBuilder service has grown by double digits in such a short space of time. A Dux-Soup Teams license makes it a breeze to manage all LinkedIn profiles in one place.”

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Up to 20 leads per day

David constantly evangelises about Dux-Soup and is a committed brand champion. He explains why:

I have looked at other LinkedIn automation tools but none of them can hold a torch to Dux-Soup. In my view, it is far superior to anything else out there. We routinely get up to 20 highly qualified inbound leads every day!

Using Dux-Soup is like having an army of robots that automate manual repetitive tasks and free up our time to spend on more valuable activities such as managing and progressing conversations. Think of it as a bionic exoskeleton for sales and marketing! I can’t imagine how long it would take to replace what Dux gives us. I am so grateful that I found it.

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As a techie, I must admit that I sometimes like to watch Dux-Soup running. It is fascinating how it mimics human behaviour which is part of what keeps us safe on LinkedIn. Dux-Soup gives us low-cost, low-risk, scalable LinkedIn outreach that allows us to engage with multiple stakeholders from prospects to partners.

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By growing the LinkedIn network organically and setting the outreach to work within the recommended limits from Dux-Soup, I have never had any issues with restrictions or bans even when working at scale.

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I want to give a special mention to the Dux tech support team who are amazing and incredibly responsive, I couldn’t ask for more. The webinar program is also great for picking up new tips and tricks.”