Ben Pace is President of Client Matchmaking, an agency that specializes in LinkedIn marketing and growth strategies.
His success has turned Client Matchmaking into a multi-million-dollar agency that has helped business owners across different industries add seven figures to their businesses using their proven LinkedIn Outreach Strategy.
His secret comes from a repeatable, proven system that drives high-quality leads for clients, allowing them to scale rapidly, using LinkedIn as his engagement platform, and Dux-Soup as his LinkedIn automation tool.
Read on to find out exactly how he does it, combining his tried and tested outreach formula with a tech stack that scales for rapid growth. Or, watch the webinar to see Ben talk you through it on demand.
Why is LinkedIn #1 for B2B Prospecting?
Here’s why LinkedIn continues to outperform every other channel for B2B prospecting:
- You’re able to go direct-to-prospect with your messaging. You don’t have to sit around waiting for referrals or inbound leads—you can take control, reach out immediately, and start seeing ROI much faster.
- Unlike cold email, where you’ve got to warm up your domains and hope your message lands in the inbox, LinkedIn allows you to start conversations right away. You can literally connect and be in a conversation the same day.
- Relationship building is supercharged on LinkedIn. Why? Because when a prospect sees your profile, they’re not just reading a message—they’re seeing your professional resume, your photo, your track record. That creates immediate credibility and makes it so much easier to build trust and move the conversation forward.
One of the biggest advantages of LinkedIn is the precision targeting. You’re not just blasting messages out into the void. You can get extremely specific with who you want to connect with.
For example, you can filter by geography, industry, company size, even down to the exact job title of the decision-maker you want to reach. If you want owners of accounting firms in California with 1–10 employees, you can dial that in.
This level of targeting is what makes LinkedIn so powerful for B2B prospecting—you’re spending your time and energy only on the people who actually match your ideal client profile, which means higher quality conversations and a much better ROI.
Real Results
Now, let’s look at some real life examples of people who’ve put it into practice and the results they’ve seen.
Take Stephanie Sidel, for example. She was working a 9-to-5 job, and within just two weeks of launching with Client Matchmaking, she completely replaced that income. In her very first six months in business, she went from zero to $150,000 using their LinkedIn outreach system.
Then there’s Jeff Davidson. Every single month, Jeff brings in consistent five figures in new revenue through the exact same strategy.
Now, let’s introduce you to Geoff Chambers. Geoff quit his job to start his own practice, and in just his first year, he was able to add 35 clients using this same outreach system. That’s the kind of business launch most people only dream of.
And finally, Judy Defeo. Judy was already successful, but by using this strategy, she was able to scale from $650,000 to $1.3 million. What’s even more impressive is that 45% of her annual revenue now comes directly from the leads and opportunities we generate through LinkedIn.
So whether you’re just starting out and looking to replace your income, or you’re already established and want to scale to seven figures and beyond—this system works. It’s predictable, repeatable, and built to fit right into your business.
Client Matchmaking' Outreach Formula
Success comes from the Client Matchmaking Outreach Formula, which is designed to trigger instant replies.
The secret is simple: irresistible copy. Keep it short, to the point, and ask questions that make it really easy for someone to say ‘yes’ or ‘no.’ That way, you won’t create friction - you’ll create conversations.
Let’s show you an example. This message was written for an accountant who wanted to reach business owners needing help with their finances. It starts with a simple question: ‘When you look at your financials each month, do they actually give you clarity, or just cause more stress?’
Right away, that touches on a common pain point, because most business owners feel that stress. Then the message reassures them they’re not alone: ‘A lot of business owners I talk to are great at running their day-to-day but feel a little in the dark when it comes to what the numbers are really saying.’
And finally, it ends with a no-pressure call to action: ‘I’m happy to share some ideas that might help—no pressure, just a quick convo if helpful.’
That combination—pain point, empathy, and a low-barrier invitation—is exactly what sparks fast responses and gets our clients into real conversations.”
Campaign structure
Here’s the campaign structure we use that consistently converts. It’s not random—we follow a proven cadence that’s been tested across thousands of conversations.
- It starts as soon as someone accepts your connection request.
- Within minutes, we send a qualifying question—something simple that opens the door and lets us know if they’re a good fit.
- A couple of hours later, we follow up with an endorsement—this builds goodwill and shows them we’re here to add value, not just sell.
- On day three, we send the pitch message—a clear invitation to talk about how we can help.
- If they haven’t responded yet, on day five, we send a second follow-up message
- Finally, on day seven, we send a final nudge—just a polite reminder to close the loop.
And here’s the key: we operate on a 4-to-24-hour response time. The faster you respond, the faster you win. That’s why our clients consistently see results—because this structure keeps conversations flowing and momentum high.
Consistency - the key to LinkedIn success
One of the biggest keys to LinkedIn success is consistency. When you prospect daily, you create predictable pipeline growth. The math proves it—on average, for every 200 messages sent, we see 2 to 4 genuine, interested responses from perfect-fit prospects.
Now, when you layer that consistency across multiple campaign types, the results compound. That’s why Client Matchmaking keeps over 200 LinkedIn profiles running at scale for clients using Dux-Soup Cloud. It creates a constant flow of opportunities without burning out any single channel.
Let’s break down the campaign types they maximize for leads:
- First, connection campaigns targeting 2nd-degree connections—and occasionally 3rd-degree if a client has a smaller network.
- Second, follow-up message sequences that nurture interest in a professional way—never spamming.
- Third, InMail campaigns to extend reach beyond your connections.
- Fourth, message campaigns to 1st-degree connections, including people you’ve been connected with for a while but haven’t yet engaged.
- And finally, profile visits and endorsements, which spark inbound interest because people notice when you engage with their profile.
The key takeaway here is this: multiple campaigns working together, run consistently, equal compounding results and a predictable growth pipeline.”
Scaling Seamlessly for Any Business Size
One of the biggest reasons this system works for businesses of all sizes is that it’s been built to scale seamlessly. And the way Client Matchmaking does that is by using the right tools to automate and integrate everything behind the scenes.
For example, they use Slack for both internal and client communication, so all the conversations are easy to track and respond to in real time. Dux-Soup integrates with Slack to send responses to a Slack channel where anyone in that channel can respond quickly.
They use Apollo for data verification—because not every LinkedIn profile has contact info available. Apollo makes sure they have accurate numbers and emails for prospects who raise their hands.
For CRM, they use Close—that’s where everything is tracked, followed up, and moved through the pipeline.
And then they tie it all together with Zapier and Dux-Soup, which automates the flow of information. That way, when a lead comes in, their data is instantly found, captured, and shared with Client Matchmaking’s clients. No manual data entry, no bottlenecks—just instant visibility and faster conversions.
The result is that whether you’re a solo consultant or running a large firm, the system saves you time and makes it easy to scale without dropping the ball.
Summary
So let’s put it all together. What we’ve really been talking about is how automation combined with the right strategy delivers unmatched ROI.
And that’s exactly why we recommend and rely on Dux-Soup, with its smart LinkedIn outreach campaigns every single day. It powers every Client Matchmaking LinkedIn campaign, allowing them to run at scale, stay consistent, and never miss an opportunity.
The end result is a repeatable, proven system that generates high-quality leads for their clients every single week. Not just once in a while, not hit-or-miss, but consistently—because the engine never stops running.
