It’s that wonderful time of year again, when many of your prospects are feeling festive and looking forward to a few days away from their laptops, to spend some time with friends and family.
Whilst it’s lovely to be able to send and receive a physical card to wish your clients and 1st degree connections a happy holiday, it’s not cheap, and nowadays - it’s certainly not the most environmentally friendly way of sending festive cheer! So why not use the power of LinkedIn automation, to get the job done for you?
Many of you I’m sure will be looking to send E-cards to your connections, but what you might not already know, is that if you are using Dux-Soup (Pro, Turbo or Cloud) you can already do this for free.
Free Trial
If you’re not yet a Dux user, then why not give our FREE Dux-Soup trial a go? You get access to ALL the features, FREE, for 2 weeks. Isn’t this the perfect opportunity?
To make sure all the tools you need are at your fingertips, we’ve not only recorded a webinar session on this topic for you ‘Send festive greetings to your LinkedIn connections with Dux-Soup’, but read on, to find out all you need to know, in this handy online guide, which is perfect if you’re not in the right place, to listen or watch the recording.
So here you are - prepare to festive-up your LinkedIn messaging with our 8-step process, using Dux-Soup, and a few other free tools too. Let’s get started!
Step 1 - Your festive image
Find or create an appropriate image (a free design tool such as www.canva.com, is useful here). For the purposes of this blog, here’s our example:
Step 2 - Create an account
Find a service such as https://niftyimages.com/ where you can create personalized marketing content and create your account. You’re almost ready to start crafting!
Step 3 - Upload
Upload your image to the service, so you can start adding your personalized message.
Step 4 - Generate dynamic text
Add a ‘merge tag layer’ (we used niftyimages, so this step may vary according to your chosen service). The ‘merge tag layer’ is where your dynamic text will be placed. Play around with this until you’re happy with the location, format and layout of your design.
Step 5 - Create your URL
Save your image, and this will create the URL to your fabulous e-card.
Step 6 - Shorten URL
This step is optional, depending on how long your URL is. You can choose to use a service such as https://tinyurl.com/app/ to shorten your URL.
** Remember - only shorten the part up to the to ? so your content doesn’t lose its personalization.
Step 7 - Select personalization marker
Use the TinyURL in your outreach message with the appropriate Dux-Soup ‘markers’ - as shown here, ‘name=_FN_’
NOTE: The best thing here is, that this could go into a direct 1st degree message, a campaign or even into an InMail message - so it really is a great way to spread festive cheer (or any other kind if cheer for that matter)!
To understand more about InMail and Direct Messaging, take a look at these blogs:
- 5 InMail tricks that are getting huge results
- How to send direct personalised messages to your 1st degree connections
Step 8 - Finding your list
Find your list of targets in LinkedIn and allow Dux-Soup to autovisit your connections and send your messages. You can even enroll them into your chosen campaign if you are a Dux-Soup Turbo or Dux-Soup Cloud user. Optionally you can also tag your prospects, so you know who has received the message.
The message preview will look something like this ..
There you have it! Your 8-step process to sending out a free, festive greeting to your connections, using Dux-Soup.
DON’T FORGET - If you’d like to get started with Dux-Soup, why not give our 2-week free Dux-Soup trial a go, what have you got to lose??
