Using LinkedIn Lists with Dux-Soup to boost your lead generation
LinkedIn is a fantastic resource to generate new leads and get instant insights. It simplifies the process of finding, contacting, and staying up-to-date with your potential clients and customers.
This blog focuses on some of the more useful profile lists that LinkedIn is able to generate, lists that crucially can all be traversed by the Dux-Soup robot. If you're not already a Dux-Soup user, then why not take advantage of our 2-week free trial. Just click on the link below to get started.
Tap into this veritable treasure trove of information to better understand your audience, and increase the focus of your LinkedIn lead generation.
Whether you’re new to Dux-Soup or a veteran of the tool, these tips will help you take your lead generation process to the next level.
Profile Search
When using LinkedIn for expanding your network and lead generation, your first option is, of course, LinkedIn’s profile search function. This option allows you to target your ideal prospects using a combination of job title, company, location, industry or any of the other filters that LinkedIn offers.
If you have a basic (free) LinkedIn plan then you'll be able to use 12 filters to narrow down your target market.
If you have LinkedIn Sales Navigator, you'll open up additional filters - totaling over 30, which allows you to be more seective.
Boolean and RegEX searches can help you to narrow down your options further. By using the right filters, you'll be able to create a manageable list of highly targeted prospect profiles.
Learn more about how to search and filter on LinkedIn to create the ideal prospect list.
Saving Profile Searches
One of the many benefits of Sales Navigator is that once you have created your perfect LinkedIn list, you can save your search and receive weekly alerts from new profiles added to your list. This means your prospect list will continue to grow without you having to repeat your searches.
Our LinkedIn Premium Plans article covers the differences between LinkedIn's plans - covering both features and costs.
Group Members
LinkedIn Groups are closed communities of people who have common interests and backgrounds. LinkedIn Groups can expand your LinkedIn network and are the fastest and easiest way to create an extensive network.
As you know, your LinkedIn network comprises of connections within three degrees and the members of groups you have joined. LinkedIn profiles that are in the same group are considered part of your LinkedIn network - even if they aren’t 1st, 2nd, or 3rd-degree connections (woo hoo!).
Once you are part of a LinkedIn Group, you can use Dux-Soup to engage with people in that group. And with the additional knowledge of the interest of your prospects, you will be able to better target them to increase the likelihood of a long-lasting connection.
Tip: If you have a free LinkedIn account, you will often see this message when you have searched for too many profiles in one month:
This means that you cannot search for any new profiles. However, if this happens, just go to the LinkedIn groups that you are part of and you can engage with anyone in those groups with no limitations.
Just by joining groups, you get the huge benefit of expanding your LinkedIn network. You do not have to participate in every single group you join. The only thing you should ensure is that you only join groups that contain your target audience.
Once you have joined the group, you can see all the group’s members in the top-right corner of the page and run Dux-Soup on this list:
Note: you used to be able to search within LinkedIn groups in Sales Navigator without having to be a member of the group, however that filter has since been removed.
Learn about the different ways you can expand your network with Dux-Soup using LinkedIn Groups.
People Who Viewed Your Profile
As the name suggests, this list provides you with the profiles who have recently viewed your profile page. Why not see who's viewed your LinkedIn profile?
To view the list of your profile viewers, click the number under the Who Viewed Your Profile section and you can see the people who have looked at your LinkedIn profile over the last 90 days.
Most importantly, once you open the list you will see the green Dux-Soup message pop-up “At your service”, which means you can run Dux-Soup on the LinkedIn prospects who have recently viewed your profile! What better way to break the ice than to ask them how or why they ended up viewing your profile?
Note: All LinkedIn plans have a “Who’s viewed your profile” section. However, the main difference is that LinkedIn Premium will show you an entire list of viewers from the past 90 days and the viewer trends & insights. LinkedIn Basic account will only show you the most recent 5 viewers in the last 90 days.
Alumni
The majority of educational institutions (schools, colleges, universities, institutions, etc.) have an “official” alumni page based on the education details that LinkedIn members provide. So once you know which school you’re after, you can simply find the school on LinkedIn and browse their Alumni page. And unlike groups, you don’t have to be an Alumni of that school to list its Alumni either.
To access a Page’s Alumni section, click the Alumni tab underneath the name. You'll see a host of search filters allowing you to really zoom in on a specific audience for your campaign.
Here is how you could approach an alumni outreach message with Dux-Soup:
Prospecting with Alumni is a highly effective form of finding your audience. So give it a go!
Post Likers
Posting business content helps you optimize your presence and reach the right audience. It’s also a great way to keep up to date with and research your competitors.
One of the most compelling reasons to follow your competitors is so you can see what kind of content they share and access their audience by checking out who liked their posts on LinkedIn.
Under every LinkedIn post, you can see how many reactions the post has received and open the profile list of who reacted to the post. A green pop-up message will appear “At your service!” which means you can perform Dux-Soup actions on this profile list. How cool is that!
Here's an article on how to contact people who like your content on LinkedIn.
Shared Connections
You can usually view the list of shared connections between you and a target 1st-degree connection. A great way to expand your network inside a client’s company for example, or maybe even reach out to the clients of your competitor!
Click on the profile from your 1st-degree connections list and you can access their connections under their name.
Note: Your connection may choose to hide connections. In this case, unfortunately, you won't be able to see shared connections on the member's profile.
You can follow our blog on how to reach out to someone with a mutual connection on LinkedIn.
Newsletters
Do you run a LinkedIn newsletter? Ever thought about targeting your subscriber list? Whether you want to run a special promotion, or scape their email addresses and target them via email, with Dux-Soup you can target your subscribers - these are prospects that already have an affiliation to your brand, so should be ideal for converting to customers.
Simply head to your newsletter, click on the number of subscribers and you'll pull up your subscriber list. And bingo, Dux-Soup is ready to get to work. You can enroll them into campaigns, connect with them, or send them a special promotional message.
Check out our article on how to win business with LinkedIn newsletters.
People who have recently moved jobs
Many of our users target people who have moved jobs recently to make an introduction when they may be looking to implement change. With Sales Navigator you can easily do this. Under your filters, just select 'Changed jobs' and your list will include only people that have changed jobs in the last 90 days.
You could reach out to them with a message saying "Hey, I saw you started a new job - congratulations!......"
Summary
We hope this blog has shown that LinkedIn has a treasure trove of information how how to use different lists with Dux-Soup to seriously boost your lead generation and outreach.
Want to become a prospecting superstar? Get the most from different LinkedIn lists and take your lead generation to the next level with Dux-Soup. Join LinkedIn Groups, create a newsletter, and explore the Alumni that match your target audience. Don’t forget to check the search alerts and those who viewed your profile!
If you’ve got any further questions, feel free to contact Dux-Soup support at info@dux-soup.com and we will be happy to help!
