If you’re looking for more ideas about how to use LinkedIn automation to maximize your chances of successful outreach, you’ve come to the right place! LinkedIn is full of 2nd and 3rd-degree connections, but how do you turn these into 1st-degree connections?
In this blog, we explore how to build relationships and convert prospects on LinkedIn into leads and inbound calls using Dux-Soup's top 3 engagement growth hacks.
- How to use LinkedIn Events to increase your reach
- Methods of engagement to drive connections with LinkedIn Groups
- How to connect with those who have engaged with your content
Dux-Soup Free Trial
Dux-Soup is a leading automation tool that enables users to automate LinkedIn lead generation freeing up time for other more valuable activities. If you’ve yet to try Dux-Soup, take up our offer of a free 2-week trial (without the need to enter any payment details) and see how it could work for you.
Finding Leads
Finding a ‘good list’ of prospects is one of the biggest challenges lead generation professionals face. LinkedIn is an amazing resource, but the outcome of a LinkedIn search is only as good as the information put in.
At Dux-Soup we recognize that the more effort you put into the start of the search process, the more chance you have of better results.
So, how do you find people who are facing an immediate challenge; a challenge you know you can help with?
Using LinkedIn Groups to find prospects
Did you know there are over 3 million LinkedIn Groups? Some are ‘dormant’ or have been ‘hijacked’ but plenty are active and provide excellent value.
LinkedIn users join Groups for a reason, they want to be part of a community or perhaps they want to share ideas. In our experience, sending a connection request with an appropriate message to fellow group members can have a 45-50% acceptance rate.
You can also use LinkedIn Groups to identify profiles that have an interest in a topic that you can't filter by.
Here’s how to use Groups to find new leads:
In regular LinkedIn, go to a Group you are a member of and view all the Group members. To gather information on that Group, wait for your Dux-Soup icon to turn green and when you see a green popup box saying “At your service”, click on “Scan profiles” and Dux-Soup will create a CSV file of the profiles for you.
Note: You'll need to be in 'expert' mode to see some of these features in your extension.
With Sales Navigator, you can pull up a list of Group members that you’re not even a member of!
Find a Group you’re interested in and using the search filters, narrow down the profiles to the characteristics of your targets e.g., age, location, role etc. Once again, use Dux-Soup to scan the list and then download the data.
Now you can run your chosen Dux-Soup activity against the scan results. Do this by selecting ‘Revisit Data’.
Next, select your scan CSV file….
…review and edit it as needed, then you can use Dux-Soup to run your chosen activity over the data.
Dux-Soup Pro
Pro users can select the ‘Visit & Connect’ option, and include a personalized message with your invite. Just switch on 'include custom message' and type your message in the box. Read more on sending personalized connection messages with Dux-Soup.
Dux-Soup Turbo & Dux-Soup Cloud
Turbo and Cloud users have the option to enroll prospects directly into a campaign. Simply click on the ‘Enroll Profiles’ button and select the target campaign.
Turbo and Cloud users also have the option to upload the CSV file directly into your campaign in the Funnel Flow.
In the Dux-Dash Funnel Flow page, select the ‘enroll from file’ button.
Note: The file must contain the full LinkedIn profile URLs (for example http://www.linkedin.com/in/name123).
Select the target campaign, click ‘enroll’ and all the profiles will be enrolled into your campaign.
Alternatively, drag and drop your file straight into the Funnel.
Now you’ve chosen the profiles from the Group you’re interested in and loaded them into the campaign, you can leave Dux-Soup to do the rest of the work. It’ll carry out all of the activities specified for that campaign while you get on with other things. You simply monitor the progress in the Dux-Dash Funnel Flow.
Note: With Turbo, you'll need to ensure that your computer running and your Chrome browser open for Dux-Soup to continue to run its automation activity. With our Cloud Edition, you can switch off your computer as soon as you've enrolled your prospects into your campaign.
If you’d like more practical tips on how to get people in Groups to respond to you, have a read of 4 steps to gaining high intent leads from LinkedIn Groups.
Content Engagement
Another place to look for potential leads is in LinkedIn content. Look for articles relevant to your target audience and see who’s reacting to them. The posts could be your own, but there’s a lot to be gained from checking out your competitors' posts and seeing who’s commenting on them. Those people are YOUR potential targets! Use Dux-Soup to target them and make your outreach relevant to that list.
To do this, find a LinkedIn article, and click on the reactions.
This will open up a new box listing everyone that’s reacted to the post and their comments. From there you can run your Dux-Soup actions.
We recommend selecting ‘Scan Profiles’ as this will allow you to review and edit the list. There may be people you don’t want to include in your campaign, such as first degree connections. When the list is ready, run your chosen Dux-Soup activity against the scan results.
Check out this blog for more ideas on reaching out to people who like content on LinkedIn.
Events
Events are another great way of finding people with a certain “need” or “interest”. When you register for an event, you can see who else is attending. If you’re running an event you’ll be able to see the list of attendees. In either case, filter the list to suit your search and once it’s defined ‘SCAN’ the list, check it, edit if needed and run your chosen Dux-Soup activity against that list.
Scanning gives you more control over who you are reaching out to. You can combine lists from 3-4 different articles or events, and use them in one campaign. The blog Visiting vs Scanning LinkedIn Profiles with Dux-Soup: What is the difference? explains the ideal scenarios for scanning data.
Outreach: A few important points
No matter what you’re doing on LinkedIn, these things will make a difference:
- Make sure your LinkedIn profile page is up-to-date and appropriate. It’s your advert to the world, so make sure it has engaging and relevant content so people want to connect to you. Here are some LinkedIn profile tips.
- Tailor your messaging outreach to make it relevant to your audience.
- If you have Dux-Soup Turbo of Dux-Soup Cloud make use of the automated follow-ups in your campaigns.
- If you have Dux-Soup Pro work methodically so you know what actions you are carrying out.
- Make use of Dux-Soup Tags to give you traceability and control over who you’re reaching out to. Here's how: Tagging & Untagging Profiles.
Watch our webinar recording to learn more
Watch our webinar recording to learn more about these hacks. Giles Garnett, Head of Professional Services and Jo Henderson, Marketing, take you through the processes step by step and also address things like:
- Searching for Groups and Events
- Revisit data option vs directly enrolling search results into a campaign
- Benefits of Tags
- Safe Limits, Team plans and more!
Should you have any questions or comments, feel free to get in touch at info@dux-soup.com.
