Are you using Dux-Soup Turbo to generate B2B leads from LinkedIn?
If you’re running drip campaigns to nurture prospects and uncover leads, then this blog covers some great tips that will help you optimize your campaign results.
But first, we’ll assume that you know how to find your perfect LinkedIn prospects and that you’re already running automated LinkedIn lead generation campaigns.
If you’ve got this far, then you’re already doing great 💥. But at Dux-Soup we know there’s always an opportunity to do better.
And if you’ve not yet tried Dux-Soup? Don’t worry - here’s a free link for a 14-day trial, no commitment, so you can follow along.
We're about to dive into some of the latest features released with Dux-Soup Turbo to improve campaign results. For those who love conversion rate optimization, this one’s for you.
Using Dux-Soup's Cloud Edition? Don't worry, you've already got access to all of these features too.
But first, conversion rate optimization?
Conversion rate optimization is all about making incremental improvements, which, when you scale your outreach with our LinkedIn automation tool, can make a big impact on your results; and ultimately your revenue. Over time, you can DOUBLE your leads - and more!
Our new features can help with optimizing conversion rates AND expanding your outreach so really it’s a double whammy for your sales pipeline growth!
New Dux Turbo features
Here we have not just one, but THREE new Turbo campaign features for you, that we released based on user feedback, and show you how best to use them to accelerate your lead generation:
- Uploading a list of LinkedIn profiles straight into a campaign
- Unenrolling prospects from a campaign
- Switching a prospect between campaigns
We loved your ideas, so we felt we just had to make them happen for you. And they will all help your campaign conversions. Bonus!
All of these features can actioned from the Funnel Flow section of the Dux-Dash, where you manage your campaign leads.
Accessing the Funnel Flow
Head to the Dux-Dash to access the Funnel Flow from the menu on the left.
The Funnel Flow shows your leads and conversion rates at critical of your pipeline, including:
- Connection Acceptance rate
- Response Rate
- Qualified Leads
By measuring conversion rates at each stage of the sales process, you can start to focus on making improvements. It’s how you can drive huge results from LinkedIn.
Now, onto those new features!
New feature 1: Uploading a list of LinkedIn profiles straight into a campaign.
You may have been enrolling profiles into campaigns from lists within LinkedIn. Whilst this is a great option, there are times you may want to set Dux-Soup to work on a list that’s provided by a source other than LinkedIn.
So, if you have a .csv file containing LinkedIn profile URLs, you can upload this list straight to a campaign from the Funnel Flow. Just choose the campaign that you want to enroll your file into and then hit the ‘enroll from file’ button.
Select your file to upload and you’ll see how many profiles the list contains, allowing you to double-check your numbers. Dux-Soup will get to work for you, scheduling the enrollment process and campaign execution.
You’ll get a confirmation of how many profiles have been enrolled into the campaign and how many failed to enroll, (along with the reason for failure - for example, because they’re already enrolled in another campaign).
An even easier way is to just drag and drop your file straight into your Funnel Flow.
You can double-check the status of profiles in your 'Queued Activity' and 'Activity Log'. What’s really nice is that here you can down into individual prospects; visit their LinkedIn profile, and search by a specific profile name. This gives you complete control and visibility of individual prospects when you need it.
The benefit of this new feature?
You can now expand your LinkedIn outreach even further, beyond LinkedIn search results. If you source business leads or practice account-based selling and have a list of LinkedIn URLs to target, you can put it straight to work with Dux-Soup by enrolling them into personalized, targeted drip campaigns.
This all means more leads for you, and less time spent generating them!
New feature 2: Unenrolling prospects from a campaign
We’ve all been there - enrolled a list of profiles into a campaign and then glanced at it to find that there are some clients in there, or a hot prospect that your colleague is about to sign a deal with.
Well, now you can simply click the ‘Unenroll’ button to remove them from a campaign.
From the Funnel Flow, drill down into the list of profiles at any stage of your sales funnel, including those that you’ve enrolled in a campaign. If you notice someone who shouldn’t be there, simply unenroll them to avoid potentially ruining the deal (and having them skew your campaign results!).
What are the benefits?
You don’t want to lose a deal because your targeting is off. Why work hard to generate a lead and fall at the final hurdle when, with a bit of checking you can avoid awkward situations?
You may also notice that you’ve enrolled prospects into a campaign that isn’t relevant to them. The higher the quality of the prospects in your campaigns, the better chance you have of converting them to a lead. Remember we talked about conversion rate optimization? This Turbo feature will help with that.
New feature 3: Switching a prospect between campaigns
There are times you may simply want to switch the campaign that a profile is enrolled in. Whether you’ve created a campaign that’s performing better, or a time deadline on a campaign that is taking priority.
Say you notice that a certain drip campaign is performing better than another when it comes to conversion rates. Why not move your prospects from a less well-performing into a better-performing campaign?
For those of you targeting enterprise-level prospects, you won’t want to waste a single opportunity, making this a really handy feature.
Why is this important?
Because if you’re focussing on results, then you won’t want to miss an opportunity to improve conversion rates. So, get your prospects into the best-performing campaign possible.
Remember, you only have one chance to connect with a prospect, so let’s not waste any.
A bonus new feature
Okay, so we might have lied a little. There are actually not three, but FOUR new features for Turbo 🙌 This bonus feature bridges the gap between automated and manual LinkedIn messages.
Because we know that sometimes you'll be writing manual LinkedIn messages, and to keep your outreach even slicker, LinkedIn messages sent manually will also now appear in your Funnel Flow.
Hooray for keeping your LinkedIn outreach even tidier! It means no double-checking LinkedIn messages and your Funnel Flow responses. It’s all right there in your response column of the Funnel Flow.
Summary
With these new Dux-Soup features, and by monitoring your campaign success results in the Funnel Flow section of the Dux-Dash, you’ll be able to make incremental changes to your target audience and messaging to improve conversion rates.
Don’t be afraid to upload third-party lists to campaigns, unenroll prospects, and move them between campaigns to maximize the results of your campaigns. By keeping your campaigns clean and tidy, you’ll see more leads from LinkedIn filling up your sales pipeline in no time!
If you have any questions please contact info@dux-soup.com and we'd be happy to help.
Happy Dux-ing!
