Are you looking for some tips and tricks to get your lead generation activities off to the best start for 2023? In the first webinar of the year, the Dux-Soup Team put on their Dux-Soup thinking caps and shared their insider knowledge on the latest and upcoming automation features of the world’s best LinkedIn automation tool.
If you missed the webinar don’t worry, you can watch the recording on our YouTube channel - Automation tricks to smash your LinkedIn goals in 2023. Alternatively, sit back and read on to find out what Dux-Soup Founder, Will van der Sanden; Head of Marketing, Adam Osman and Giles Garnett, Head of Professional Services shared about:
- The top 3 Dux-Soup LinkedIn automation tricks to give you BIG results and fast!
- The latest LinkedIn changes and how to make the most of them
- What you can expect from Dux-Soup this year
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Now, let’s dive in and get started on your lead generation activities for this year…
3 Top Automation Tricks
1. Send more InMails
If you have a Sales Navigator account you get a certain number of InMail credits per month. With Dux-Soup you can also target people who accept FREE InMail meaning you can reach out to those over and above your credits. This is available to Dux-Soup Pro, Turbo and Cloud users. To find out more, take a look at our step by step guide on how to make the most of your InMail Outreach 5 InMail Tricks that are getting HUGE results.
2. Visit, visit, visit!
If you want to vary your strategy, or you’ve simply run out of invites, use Dux-Soup to visit hundreds of profiles. It’s a great way to grow your network over and above the traditional way of sending connection invitations.
- Make sure your visibility settings are NOT in private mode, then every profile you visit will get a notification that you have visited them. This gets you on their radar and often encourages the prospect to visit your profile and SEND YOU a connection request.
- Find people on LinkedIn who work in your sector or industry and take a look to see if you can see their connections. Those connections can be fantastic resources as new lists to visit.
- With Dux-Soup Pro, Turbo and Cloud, you can download all the data relating to the profiles you have visited. Go into your Dux-Soup Options (make sure you are in expert mode), turn off all the automation options ….
Then go to your list and visit the profiles.
If you’re new to Dux-Soup and want to know more about how to effectively visit without putting your account at risk, take a look at our blog post LinkedIn profile visiting: A Dux-Soup guide for beginners.
3. Target and Customise
With Dux-Soup you can build as many campaigns as you like, the possibilities are endless.
To make them the best they can be….
- Build quality lists of prospects. How? By using all the search facilities available on the platform you’re using whether that’s LinkedIn, Sales Navigator, or Recruiter.
- Customize your outreach to each target group using Dux-Soup campaigns. Make sure your messaging and campaigns link together and are relevant to your audience.
- When you reach out with your campaigns give your prospects time to read, absorb and reflect on your communications. No-one wants to be bombarded with messages every couple of days, it’s an immediate turn off!
To get all the lowdown on campaigns, check out our blog Running multiple LinkedIn drip campaigns with Dux-Soup.
Trends for 2023
1.“...use a scalpel rather than a cleaver.”
Hootsuite has issued a fascinating report about social media trends for 2023. In the introduction, it states:
“In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver.”
The days of generating leads by doing a massive volume play on LinkedIn with automation tools is over. The focus has shifted to effectively targeting and narrowing down your audience, and giving them relevant and useful content. The more specific you are, the greater your opportunities of connecting will be.
There’s always lots of noise on the LinkedIn lead generation social media forums about the platforms you can and can’t trust. Using LinkedIn automation safely, is top priority at Dux-Soup. The Dux-Soup tool mimics human behavior and by using the recommended settings you lower the risk of detection by LinkedIn. We haven’t seen the end to LinkedIn changing the connection limits, and we’ll be looking out for modifications again this year.
How do you find the time this year to be successful and focus on qualifying opportunities that could progress through your pipeline? Take a hybrid approach to the way you work. Use Dux-Soup as your LinkedIn automation tool and let it take care of some of the time-consuming activities that take up your day, such as sending connection requests, visiting profiles or sending nurture messages to keep your contacts warm.
2. Plan to pivot
Can you recall the scene in “Friends'' where Joey, Ross and Rachel are trying to move a sofa up a staircase and Ross is shouting “pivot!”? Well, according to Hubspot one of the best tactics for 2023 is “plan to pivot”. The usefulness of a platform can change overnight - Twitter is a perfect example of the volume and speed at which users can suddenly leave.
Hubspot said that around 20% of marketers are already pivoting their messaging. “Growth”, “revenue” and “sales'' were frequently used words not so long ago. Now with the decline in the global economy, lots of countries are facing challenges and so messaging has changed. Marketers now include phrases like “fast return on investment”, “rapid impact” and “cost minimization”. The companies that survived the Covid-19 lockdown and the ensuing downturn were most likely the ones who quickly pivoted their business models.
3. Incremental improvements
Never underestimate the power of your profile on LinkedIn, it can completely transform your business! 2023 is the year to optimize your profile, be authentic and bring in your personality.
The power of your profile
Tracy Enos recently wrote a blog for us in which she succinctly summarized why it’s so important to spend time on your profile…
“99% of your activities on LinkedIn are tied to your profile. What they see first is your photo and headline. If you blow it here, then the rest of your profile can be pure gold, and IT WON’T MATTER.”
If you’d like to see what else she has to tell us, take a look at her blog: Is your LinkedIn profile attracting or repelling your ideal client? 5 profile tips for 2023
Make your LinkedIn profile a client facing promotional page highlighting what you have to offer and how you can help businesses. Your profile is about making connections, you want to appeal to your prospects, don’t turn them off by giving them a resume or CV!
Tyron Guilliani, the LinkedIn Sales Expert, Founder of Selling Made Social and regular speaker at our guest webinars has re-engineered his profile, turning it into a microsite. He uses videos, images and testimonials all of which make his profile more appealing and increase engagement. Take a look at Tyron’s profile for some inspiration.
Be authentic
It’s fair to say we’d all rather engage with someone who is genuine. When you’re writing your content is your tone appropriate? Does your content reflect your own values? In real-life, if they were standing in front of you, how would you actually speak? These days people are carrying out their own due diligence before deciding who to connect and engage with. They want to know you’re worth giving up time for.
What to expect from Dux-Soup in 2023
In addition to our continued focus to offer new users a FREE 14-day Dux-Soup trial, we are also hugely committed to our existing users. We spend a lot of time listening to our customers to make sure we’re focusing our time developing the tool in the way it’s needed. We’re looking into lots of things and here are the ones we think you’ll be most excited about…
1. Team functionality
Team functionality is one of the most requested areas for development and so this is what we’re planning…
- To support the coordination of LinkedIn outreach and campaigns that are being managed by more than one person, we are looking at ways in which team members can share a campaign to prevent them from tripping over each other when they’re using the same profile.
- LinkedIn is a person-to-person channel and we know your campaigns may involve different team members with different roles - such as a sales rep, a marketing manager and a CEO. We are looking at how to offer a process to support the different roles working across a campaign.
- Being able to compare the performance of different team members on a campaign is a useful tool. We intend to develop some basic KPIs - such as the number of messages sent - so a campaign manager can find out what’s working well for a team member and the rest of the team can learn from them.
2. Cloud deployment
1. Digital agencies may run hundreds of LinkedIn profiles on behalf of their customers. To make their day-to-day deployment and operation activities simpler, we are looking into the possibility of Cloud deployment.
2. Similarly, for people on the move, whether that’s on the road, or frequently switching workstations, a Cloud-based solution may also improve management of their day-to-day Dux-Soup activities.
UPDATE: Our Cloud Edition is now live, and available to buy at https://www.dux-soup.com/pricing.
3. Campaign AI
Dux-Soup is all about LinkedIn automation. Our aim is to give you more time to spend with the prospects you want to nurture - this is particularly useful during the final stages of your sales funnel. AI is becoming more reliable, and with the right datasets you can trust it to make the right decisions. A lot of work goes into getting a prospect from the start to the end of a sales funnel, so we are looking at how we can use AI in campaigns to reduce the manual effort required to run them.
We are focusing our attention on…
- Automated enrolment of profiles into a campaign. By specifying enough criteria the AI can decide who to add to the campaign.
- Automated qualifying of prospects to take away the manual process of reading through the responses to decide what to do with a prospect.
- Answering simple questions such as requests for information - to which it can automatically respond, therefore removing the need for manual intervention.
At the end of the webinar, the chat box was on fire from all the questions the audience wanted to ask the team! The Dux-Team answered as many as they could in the last 10 minutes. If you’d like to listen to the Q&A, go to 23:56 of the webinar recording.
Here’s a sample of a few that were discussed…
- What are the most popular functions of Dux-Soup Turbo?
- How do you use Dux-Soup to compliment ABM campaigns?
- When will the team functionality be implemented?
- Will the AI be used for data cleansing?
- What CRMs are you looking to integrate in the future?
- Are there any plans to simplify the user interface?
Don’t forget you can register now, to make use of our FREE 14-day Dux-Soup trial, which will give you access to all the Dux features. Consider it a New Year gift from us, to help your 2023 lead gen journey get off to the best start!
Not done yet? Check out our top 6 tips on How to use LinkedIn automation more effectively.
