Dux-Soup: the benefits of upgrading from Pro to Turbo
Are you a Dux-Soup Pro user, considering the switch to Turbo, but not sure what the real benefits are? Well, look no further – this blog is exactly what you need!
Our Pro plan is perfect for those getting started with LinkedIn automation. It’s used by thousands to tag LinkedIn profiles for better targeting, automating time-consuming LinkedIn connection requests, and sending follow-up messages, however, if, you’re a lead generation guru that’s looking to drive more revenue from LinkedIn, then LinkedIn campaigns are where it’s at – and this is where Turbo comes into its own.
Dux-Soup Turbo allows you to build multi-touch nurture campaigns with custom delays and automatic stopping points when responses are achieved. Combine this with lead management and reporting capabilities to ensure you never miss a follow-up and integrate it with your CRM systems to centralize your leads within your business – and boom! Your lead gen just went Turbo!
With easy-to-use features that are designed to keep your sales pipeline spilling over with prospects, by the end of this blog, you could be upgraded and up-to-speed, in Turbo-time!
Let’s delve into the world of Dux-Soup Turbo, and point you towards some of our best content, to help give you the Turbo-boost you need to get your Turbo journey off to the best start.
Dux-Soup Turbo – the highlights
Here’s what you’ll gain when you upgrade from Pro to Turbo:
1) Drip campaign functionality
2) Lead management and campaign analysis
3) Seamless connection to your CRM system
Remember – we’ve only mentioned the highlights here, there are simply too many benefits to list them all – to take a look at the full complement, head over to our pricing page to see what’s included with Dux-Soup Turbo.
Still not sure? Let’s take a look in a bit more detail.
1. Drip Campaigns
What is this?
A drip campaign is a method used to keep in touch with or drive certain behaviour from your audience. It’s an automated way of allowing you to send a number of emails to your target audience based on certain actions or interests they may have.
Dux-Soup Turbo allows you to automate your outreach efforts at scale, giving you the ability to manage multiple drip campaigns targeted towards different prospecting lists, simultaneously.
Each campaign sequence can be up to 12 messages long, and with the ability for you to customize the delay between each message, you can be sure that your LinkedIn outreach is targeting the right audience at the right time.
Here are some best practices on creating LinkedIn messaging sequences that work.
How do our Drip Campaigns help with your marketing strategy?
Dux-Soup Turbo allows you to personalize your campaign messaging so you can target your prospects at different stages in their buying cycle. Once you’ve set up your campaign sequence and messages, Dux-Soup gets to work.
If a prospect contacts you part way through a campaign, our ‘smart’ Dux stops the sequence giving you the opportunity to manually respond or choose to reflow them back into the campaign sequence.
It’s then up to you to reflow the prospect or go manual and continue managing the relationship yourself. With no embarrassing crossovers between emails, and lots of time saved by using LinkedIn automation for your outreach, there’s no simpler way to increase your conversion rate, at scale. Clever, huh?
The proof of success?
Don’t just take our word for it – our users can’t wait to share their success stories with us.
‘Dux-Soup saves Littoral on average two hours of effort per day. Campaigns have 70% response rates, and Littoral has seen instant payback on its investment in Dux-Soup by closing deals within the first week of use’. You can read more about Littoral’s achievements with Dux on our Dux-Soup case studies page.
To get clued up on all the ins and outs of managing drip campaigns, check out this blog about running multiple LinkedIn drip campaigns with Dux-Soup where we take you through the full process using screenshots and step-by-step instructions.
For a quick look at the Drip Campaign tool - take a look at our 2-minute video on the Dux-Soup YouTube channel.
2. Lead management and campaign analysis
What is this?
Managing your leads can be a complex process. As a Dux-Soup Turbo user, the Dux-Dash provides you with a complete campaign management tool, giving you a real-time view of all your lead gen activities.
The Dux-Dash allows you to drill down into your lead lists, identify conversion rates and qualify leads in and out, with ease providing you with insight into all of your prospecting activity.
How does it help with your marketing strategy?
FACT – By targeting your audience using a LinkedIn automation campaign, rather than an ‘average’ sales and marketing lead gen campaign – the chance of seeing a prospect successfully engage with you increases from 2% to 60%.
The Dux-Dash provides you with a detailed insight into your lead gen activities including:
· Drip Campaigns – allows you to create, edit and delete campaigns
· Funnel Flow – provides you with insight into the performance and progress of your outreach activities
· Tag Tool – offers you the ability to auto-tag prospects to build more targeted lists
· Queued Activity – allows you to review and delete pending actions
· Activity Log – lets you see the action time and type (connection or follow up etc) against each profile and whether it was successful or not
· CRM Connections – this is where you can connect Dux-Soup to your CRM system
· Dux-Store – allows you to purchase Dux points to run additional automation activities
Having the opportunity to monitor the progress of your campaign activity from the first to the final message is particularly valuable in helping you not only to assess the success of your campaigns, but it also allows you to easily replicate and/or adjust them for different audiences. You can even harness the power of A/B testing within the Dash, to fine-tune campaigns and determine where you get the best results.
The proof of success?
White Rabbit were so impressed with Dux-Soup, they shared their success story with us:
“The improvement in results when using Dux-Soup with custom messages and automated outreach blew me away. The addition of our targeting analytics to Dux-Soup’s automation capabilities boosted our results 3,000%. In a word, it is incredible, and we couldn’t have achieved this any other way.” To check out more about White Rabbit’s success using Dux-Soup, head over to our case study page, to read their Dux-Soup Success Story.
Check out this 2 minute tutorial for a quick tour of the Dux-Dash and see for yourself just how easy it is to manage your leads and campaigns using the tool.
3. Seamless connection to your CRM system
What is this?
If you’re a Dux-Soup Turbo user, we simplify your outreach process by allowing you to integrate Turbo directly with your CRM. LinkedIn messages and data flow straight into your Customer Relationship Management system so you can run your LinkedIn outreach campaigns directly through the tool.
How does it help with your marketing strategy?
By integrating Dux-Soup Turbo with your CRM, the business will benefit from having centralized visibility of LinkedIn data. This means those employees who use and have access to your CRM will be able to see the connection and messaging history with your target audiences.
Building LinkedIn lists and importing them directly into your CRM means you are able to send LinkedIn drip campaigns and prioritize follow-ups to your contacts from within your CRM, all based on your prospects’ responsiveness. This enables you to increase conversion rates by ensuring your targeting is relevant and timely.
With our growing list of integrations, we make it easy for you to drive even more revenue from LinkedIn by integrating with tools such as:
· Hubspot
· Pipedrive
· Zapier
· Make
· Leadfuze
· Zymplify
· Ensable
· Sharpspring
The proof of success?
Cyber Security wizard Scott Wright took integrating marketing tools with Dux-Soup to the next level, and openly acknowledges that
“ .. the moment I discovered Dux-Soup, was enlightening and it’s changed my whole life. Data from Google Sheets, LinkedIn, Zapier, Dux-Soup and various CRM tools were all feeding into Google Data Studio and blending together to provide me with a real-time, comprehensive, reporting tool. Within the first month of using Dux-Soup Turbo, the company had gone from 0 customer meetings to 89. In the second month they secured 105 and the third they secured 155 meetings; and these were all with CIOs, CSOs and VPs of large enterprise organizations.”
Read more about Amped Marketing and their Dux-Soup success story on our website.
Take a look at the Dux-Soup integration page for more details on how to connect with your chosen platform. You can also take a look at our blog and webinar material, for a more in depth look at how to use your favourite marketing tool platform with Dux-Soup and LinkedIn automation:
Hubspot - Integrating LinkedIn lead gen with your CRM
Zapier - Improve your lead gen with the latest Dux-Soup updates in Zapier
Pipedrive - Integrating LinkedIn prospecting to your lead generation process with Dux-Soup and Pipedrive
Make - Automating LinkedIn lead gen workflows with Dux-Soup and Make
Zymplify - Automate and enhance your LinkedIn prospecting - Dux-Soup & Zymplify
Leadfuze - Automate connecting to your perfect leads in LinkedIn using Dux-Soup and LeadFuze
So, what are the benefits of upgrading from Pro to Turbo?
Put simply – Dux-Soup Turbo harnesses the power of automation like no other LinkedIn automation product, allowing you to manage multiple campaigns whilst targeting different audiences - at scale and giving you the capability to analyze audience responsiveness and adjust your campaigns in real time. Isn’t it time you gave Turbo a go?
Want to read more? Check out some of our top LinkedIn lead generation strategies.
